Treat Your Candidates Like a Bottle of Champagne

Senior Marketing Manager at Upward

Ever had a list of amazing applicants, contacted them all, and none of them responded?

Or maybe your dream applicant is at the top of your inbox… but they tell you they found another job?

Many times, these issues can be avoided by treating your candidates like an open bottle of champagne.

You pop the cork on your champagne, and the liquid is bubbly, crisp, fresh. If you leave the bottle open, you come back two days later and it’s flat.

Your candidates’ enthusiasm for your job is just like the bubbles. To keep the enthusiasm fresh and the engagement hit, you have to get back to them right away.

“This means preferably contacting them in the first 24 hours, 48 hours max.

We are in a very competitive job market. Today, there are more jobs available than there are people to fill them. People have short attention spans and many options.


You spend your precious time writing a good job ad with a good title. Then you spend your ad dollars to get candidates on job sites.

When you get a candidate, don’t let them slip away!

More Useful Tips to Follow Up with Candidates

1. Schedule an interview as soon as you can

2. Keep candidates in the loop with your process. If you tell them that you will get back to them by Friday, do that.

3. Follow up after the interview, regardless of the outcome. You never know when you will cross paths again.

What is your favorite candidate follow-up tip? How have you found success in this competitive job market?

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