Auto-Reposting With Upward – When/Why You Should Consider It

Hlukas

Deciding how much to spend is one of the more angst inducing decisions you have to make when you are deciding where to promote your job opening. You don’t want to fork over a huge $$ commitment if you think that you might fill the job soon . . .on the other hand, if you budget too little, you could find yourself spending too much time managing the job promotion budget and not enough time interacting with candidates.

Scenario 1: Not Sure How Many Candidates I Need

We built the auto-repost feature to offer an easy solution to this conundrum. When you auto-repost a job, we continually “renew” your job posting until you have completed your candidate sourcing . . . at which time you simply turn off the auto-repost. Here’s one scenario we hope you use this for: Let’s say you have a job opening, but you aren’t sure if you are going to need 25 or 100 candidates. When you go to Upward and are deciding how many job views to buy (i.e. should I spend $100 or $250 promoting this job?), a sensible approach is to buy fewer, but then set the job to auto-repost. In the above case, buy $50 worth of job views and then set the job to auto-repost. Your job posting may auto-repost for another $50 every few days (or every few weeks if harder to fill), but you can always come in and pause the auto-repost if the pipeline is full. As an aside, we send you an email when the repost happens, so you don’t have to worry about racking up a bunch of charges you are unaware of.

Scenario 2: Always Hiring For a High Volume Position – How To Budget

We also work with a lot of clients that are continually hiring for high volume positions (i.e. delivery drivers, warehouse workers, etc). Although a lot of these clients may consider performance-driven job promotion campaigns (i.e. buying on a cost-per-click basis), many recruiters don’t want to manage CPC bids and budgets. For these employers, the auto-repost feature works great. No longer do they have to set monthly budgets for various positions or locations and then continually re-allocate budgets and bids, they just set the jobs to auto-repost and focus on hiring. For example, I may operate a delivery driver business in 5 markets and want to spend $10,000 per month overall on job promotion. Instead of budgeting $2,000 per city and guessing at which CPC per market spends my budget most efficiently, simply set the jobs to auto-repost with $100 worth of job views. Upward distributes your jobs to maximize candidate flow and renews a job post when the job views have been capped. If you want to pause candidate delivery for any of the markets, you simply log into your account whenever you want.

How To Set Up a Job To Auto-Repost

In order to auto-repost your job posting on Upward, follow these steps:

  1. Go to your jobs: Under the ‘Jobs’ tab, you will find your jobs and the metrics that tell you the sponsor status of your posting.
  2. Edit the job: There will be a drop down called ‘Actions’ and it will give you the option to ‘Edit Job.’ Select this.
  3. Repost: Click on the ‘Repost’ button and it will give you the option to automatically repost at varying frequencies depending on when you want it to be reposted.
  4. Change post views: While you are setting up your auto-repost, you can change the amount of money you spend on the post to receive more or less views.

This is what your screen will look like when giving you choices for auto-reposting:

When you would no longer like this job to be auto-reposted, come back to this screen and change the Repost option from “Auto-Repost” to “Do Not Repost.” Once saved, the auto-reposting will stop, ensuring you don’t continue to spend when you don’t intend to.

NOTE: The Weekly or Monthly Repost features are for when you choose to promote your job to sources that are purely duration based (Snagajob, Poached Jobs and Glassdoor). Confused? See Best Practices for Choosing Job Board Sources

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